Mcgarrybowen lands Western Union task

Western Union, the money-transfer company, has appointed Mcgarrybowen as its first global creative agency.

Mcgarrybowen lands Western Union task

Mcgarrybowen’s London office will lead the account and the first activity is expected in the spring.

DDB New York, CHI & Partners and FCB Inferno were also involved in the process, which was handled directly by Western Union.

The appointment comes as the company looks to expand its business beyond money transfer. It is currently looking at ways to incorporate its services into mobiles and ATMs.

Western Union used 180 Amsterdam for its most recent global campaign. It has also worked with FCB Inferno and Leo Burnett in the UK and M&C Saatchi Madrid in Spain.

Lowe Profero handles the global digital business.

Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising
Shares0
Share

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published

More