Mcgarrybowen wins HouseTrip business

Mcgarrybowen has picked up the pan-European advertising account for the holiday rental website HouseTrip.

HouseTrip: first ad shop hire
HouseTrip: first ad shop hire

The agency defeated BMB and The Brooklyn Brothers in a final three-way shoot-out led by Zaid Al-Qassab, the chief marketing officer of HouseTrip, working with Oystercatchers.

Mcgarrybowen becomes the company’s first advertising agency and will handle strategy and creative in its four key markets of the UK, France, Germany and Spain.

The agency has been briefed to help HouseTrip transform the way people rent holiday accommodation, as well as help design the company’s brand and establish its positioning. Al-Qassab said: "HouseTrip offers an incredible opportunity because the company is operating in a market where there still isn’t a hugely branded proposition.

"I’m delighted that, in Mcgarrybowen, we have found a fantastic partner that has the strategic and creative flair to land our brand at this crucial juncture."

Following the completion of the advertising review, Al-Qasaab has now embarked on a pan-European pitch for a PR agency.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published