MCHI picks up £3m Fox International Channels account

Fox International Channels, the owner of the National Geographic Channel, Nat Geo Wild and FX, has appointed MCHI to handle its £3 million UK media planning and buying account.

The Walking Dead: Fox TV series
The Walking Dead: Fox TV series

The UK business was previously handled by Walker Media, but the account has moved to MCHI without a pitch as part of a wider realignment with WPP's Group M. Mindshare, the joint owner of MCHI alongside CHI & Partners, has picked up the account in other markets.

Fox International Channels has an in-house creative team but appointed London Advertising to its agency roster in September 2010 with a brief to promote the TV series The Walking Dead.

Jessica Burley, the chief executive of MCHI, said: "We are delighted to be working with Fox. It is an ambitious business with some of the most engaging shows on TV."

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising
Shares0
Share

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published

More