Delaney Fletcher Bozell has hired Steve McKenzie, the art director
who originally created Peperami’s ’it’s a bit of an animal’
McKenzie, who has just returned from a two-year stint as the creative
director of English language ads at Bates in Hong Kong, will partner
Mark Waldron, a copywriter at the agency.
McKenzie shot to fame in the early 90s when, together with his partner,
Jason Gormley, he dreamed up the animated Peperami sausage with a sense
of the macabre. The campaign won two silvers at Cannes. While at the
same agency, Still Price Lintas, the pair also won another silver at
Cannes, this time for their work on Batchelors mushy peas.
The Australian-born McKenzie began his career in advertising in
Melbourne, working first at Saatchi and Saatchi and then at DMB&B. In
1990, he headed for London where he teamed up with Gormley at Lintas.
The pair later moved to BMP DDB.
McKenzie said he had originally planned to return to Australia after his
spell in Hong Kong, but was lured back by the standard of advertising in
London: ’Even in Hong Kong, I could see that the best work was always
coming out of London,’ he said.
He added that he chose Delaney Fletcher because he felt the agency was
motivated: ’I think its a good agency, but it wants to grow even
It is still hungry enough to want to take the next leap forward,’ he
At the same time, Delaney Fletcher has also appointed a new account
director, Kate Whitehead, who joins from Ogilvy and Mather.