McWilliams leaves Arcom to start jojo brand consultancy

John McWilliams, the group managing director of Arcom, has quit to form his own creative brand consultancy, taking the pounds 1 million Attic Futura account with him.

John McWilliams, the group managing director of Arcom, has quit to

form his own creative brand consultancy, taking the pounds 1 million

Attic Futura account with him.



The new venture, called jojo, aims to draw on a wide variety of

different resources around the world, using the internet to create a

’virtual’ agency that will use freelance talent globally.



’More and more clients are looking to strip away the superfluous and get

to what communications is all about - the creation of powerful ideas

that sell,’ McWilliams said. ’The entrepreneurial culture of online

clients in particular has meant that agencies need to focus on

brainpower over expensive headquarters buildings. In a global creative

village we can create a campaign with the advertising developed in

London, the website in Palo Alto and the commercial produced in Paris.’



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