MDC Media Partners to launch AI-focused agency

MDC Media Partners is launching an artificial intelligence-focused agency called Born, in the US.

MDC Media Partners to launch AI-focused agency

It is founded by Michael Nicholas, chief experience officer at MDC Media Partners, who will oversee the agency alongside chief creative officer Max Fresen, according to Ad Age.

Martin Cass, chief executive at MDC Media Partners, told Ad Age: "There are lots of people who can write the copy and some who can do the technical stuff, but nobody who is bringing the two together."

In the UK, Danish AI media agency Blackwood Seven launched a London office last month.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
How easyJet transformed customer data into emotional anniversary stories
Shares0
Share

1 How easyJet transformed customer data into emotional anniversary stories

To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.

Just published

More