Peter Mead is moving out of Abbott Mead Vickers BBDO's offices amid
reports of a rift with BBDO's European chairman, Michael Baulk.
BBDO chiefs are known to have been unhappy at Mead's role in directing
the £8 million Mercedes account into the CDD start-up. But group
sources were this week stressing that this was unconnected to his exit.
"This isn't an eviction," one said.
"We were disgruntled over what happened but Mead was under no pressure
to leave," an insider said. "It's just that, as an Omnicom
vice-chairman, he has a role across a broader spectrum and there was a
feeling that it made no sense for him to remain inextricably linked with
David Abbott ended his involvement four years ago while Adrian Vickers
has kept an office at the agency.
Mead's exit ends his direct link with the agency he helped found 25
His switch to another Omnicom office in London represents a further
break with its past by the UK's largest agency, while acknowledging his
broader role within AMV's Omnicom parent.