Stephen Meade, the former Publicis client services director, has
quit the agency to become the deputy managing director of Springpoint,
the Interpublic-owned brand strategy and corporate identity
His switch ends a ten-year spell with the agency where he has been
responsible for the accounts of some of its major clients, including
Coca-Cola and United Biscuits.
Last year he helped set up Publicis Consulting, which helps clients
define and realise the potential of their brands.
Fiona Gilmore, Springpoint's chief executive, said: "Stephen's
appointment shows we are determined to attract and develop the very best
talent and provide our clients with world-class strategic advice."
Springpoint, which was founded ten years ago, has a client list
including Unilever, Vodafone, Giorgio Armani and Lloyd's of London.
The company was bought earlier this year by Golin/Harris International,
Interpublic's PR arm, in what is seen as a prelude to its international
Meade, 40, will work alongside Gilmore and Giles Lury, Springpoint's
head of brand consultancy.