Meat and Livestock Commission invites three shops to pitch

The Meat and Livestock Commission has invited three agencies to pitch for an above-the-line project for its English Beef & Lamb Executive.

Fallon, TBWA\London and the incumbent, DDB London, have been briefed to vie for the task.

At the same time, the MLC is also preparing to take on a roster with the three agencies involved in the pitch expected to be appointed.

The move follows a statutory review of the £2 million account, which was launched in October.

MLC's marketing director, Richard Lowe, is overseeing the project, which comes after a number of changes at the commission.

A shift in accountability recently saw marketing responsibility devolved to the individual regions of England, Scotland and Wales.

As a result, each area now competes against the others for UK customers.

The MLC has faced a tough battle in recent years to increase consumers' confidence in British meat. It put £900,000 into a nationwide campaign following the outbreak of foot-and-mouth disease.

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).