MEC lands £26m RAF and Navy business

MEC has won the £26 million media planning accounts for the Royal Air Force and the Royal Navy.

Royal Navy: MEC wins planning account
Royal Navy: MEC wins planning account

The agency picked up the two briefs from the Crown Commercial Service after competitive pitches against the incumbents, Manning Gottlieb OMD (which handled the RAF) and Carat (which oversaw the Navy), as well as its WPP siblings Mindshare and MediaCom.

From 1 April, MEC will begin working alongside Engine, which was awarded the combined creative business in October last year.

The win comes at the start of a new leadership at the agency under co-chief executives Stuart Bowden and Jason Dormieux, who called it "a real coup for MEC".

They added: "We’ll be working closely with both services and No10 to ensure our campaigns attract the very best talent in the country."

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising
Shares0
Share

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published

More