MEC launches MEC Commerce

MEC has launched an ecommerce arm called MEC Commerce, which will focus on EMEA.

Mudit Jaju: the digital and data partner at MEC Global Solutions
Mudit Jaju: the digital and data partner at MEC Global Solutions

The new consultancy will be led by MEC Global Solutions in London and has been set up as part of an ongoing strategy to "create a leading edge for the agency’s clients".

Mudit Jaju, the digital and data partner at MEC Global Solutions, will head the consultancy.

He said: "Ecommerce is the next frontier for brands, and the shift that has happened in the last few months is that marketers are realising that ecommerce is not just a distribution channel.

"There is so much more to ecommerce than giving consumers a place to enter their credit card details. Our vision is to propel ecommerce beyond the brand website and into the entire web."

Jaju joined the agency in October.

Jeff Hyams, the chief digital officer for MEC Global Solutions and EMEA at MEC, said: "Ecommerce is a natural extension of the work we’ve always done for clients in bringing together disparate elements.

"Our experience with performance and brand marketing uniquely positions us to deliver ecommerce solutions in a platform agnostic way."

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 How Sainsbury's ads revolutionised the UK's food culture

Abbott Mead Vickers' press ads for Sainsbury's in the 1980s formed the most influential and culturally significant campaign the UK has ever produced, argues Paul Burke.

Just published