MEC poised to win Nationwide's £38m media account

MEC is poised to win Nationwide's estimated £38m media planning and buying account.

Nationwide: kicked off media review earlier this year
Nationwide: kicked off media review earlier this year

Havas Media has looked after Britain’s biggest building society since 2008 and pitched against Starcom and the7stars as well as WPP’s MEC.

Nationwide kicked off the media review earlier this year within weeks of Sara Bennison, formerly of Barclays, joining as chief marketing officer and Joe Garner, previously head of BT Openreach, starting as chief executive.

A Nationwide spokesman declined to confirm any change, saying: "Nationwide is currently reviewing its media planning and buying agency and, although this is in its final stages, we are unable to provide any additional information at this time.

"We will make a further announcement once the process has been fully completed and all parties involved have been informed."

MEC declined to comment.

Nationwide warned at last week’s quarterly results that profits could take a hit because of subdued economic conditions following the Brexit vote but promised to focus on customer "loyalty and advocacy".

The company said: "The sustained low interest rate environment and competition in core markets will maintain pressure on margins and we anticipate profits are likely to moderate in the period ahead."

The building society spent £37.8m on media in the year to June, including £22m on TV, based on Nielsen data.

Bennison was chief marketing officer at Barclays when it appointed another WPP media agency, Maxus, to handle media.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising
Shares0
Share

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published

More