MEC wins £80m Lloyds media account

LONDON - Lloyds Banking Group, the financial giant created by the merger of Lloyds TSB with HBOS, has awarded its consolidated £80 million media account to the WPP-owned Mediaedge:cia.

Lloyds... picked MEC
Lloyds... picked MEC

Mediaedge:cia won the account after a head-to-head pitch against ZenithOptimedia, the incumbent on the £44 million Lloyds TSB account.

Vizeum, which was the incumbent on the £36 million HBOS account, and OMD, which also pitched for the business, were knocked out of the running at an earlier stage.

The review was called in March this year and was led by Joe Clift, the head of brand and customer marketing at Lloyds.

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).