MEC wins The Gym Group media account

The Gym Group, the budget gym operator, has appointed MEC as its media agency.

The Gym Group: MEC picks up the media account
The Gym Group: MEC picks up the media account

MEC will start work immediately by supporting the business with media strategy planning and buying, digital marketing and below-the-line customer relationship marketing (CRM).

The Gym Group is planning to launch a member acquisition campaign in January that will promote a refreshed brand positioning.

The new positioning is being developed with Dinosaur, The Gym Group’s recently hired brand and creative agency.

The incumbent agency is Caburn Hope, and eCRM has previously been managed in-house.

Jim Graham, the chief operating officer at The Gym Group, said: "The rapid growth we have experienced in the past seven years – expanding from one gym to over 50 – has enabled us to develop a very robust, flexible and efficient marketing machine.

"But we need to continue to up our game, to cut through in an increasingly noisy and me-too market."

The Gym Group has also appointed Salesforce Marketing Cloud as its marketing automation provider.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising
Shares0
Share

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published

More