There is no incumbent and pitches are taking place this week. The process is being handled directly with no intermediary involved.
St Luke’s has previously worked with Mecca Bingo. It picked up the creative account in March last year, when the business was reported to be worth £4 million. The review was handled by AAR. St Luke’s is not repitching.
Before St Luke’s, Mecca Bingo used ad agencies including Isobel and Rainey Kelly Campbell Roalfe/Y&R.
A spokeswoman for Mecca Bingo said: "I can confirm that we are currently undertaking a pitch for a creative advertising project for Mecca and that there is no in-cumbent. We have no further comment to make at this stage."
Mecca Bingo, whose headquarters are in Maidenhead, also owns a number of bingo halls across the UK.