Medécins Sans Frontières (MSF) 'girl' by McCann Erickson London

Medécins Sans Frontières (MSF) has unveiled a new spot by McCann Erickson London, aimed at communicating the aid it provides and raising awareness of the plight of those it helps.

The ad shows a rundown building in a desolate location as real audio recorded in MSF field clinics and hospitals are played in an effort to demonstrate the real human suffering that MSF medics deal with every day.