Media 21 is to change its name to Beyond and will open offices
across Europe following its merger with a US digital marketing
The London-based internet media specialist has been acquired by Beyond
Interactive - part of Grey Worldwide -which handles digital planning and
buying for Oracle and Procter & Gamble.
Media 21 will adopt the Beyond name on 21 June when it moves into a new
office in Soho.
With backing from Beyond Interactive, Media 21’s three founders Nick
Suckley, Rick Sareen and Pete Robins are planning to expand
A German office will open its doors before Christmas and a French shop
will launch shortly after, followed by operations in Scandinavia and
Sareen will be chairman of the new European outfit. Suckley will become
managing director and Robins media director. All three will be based in