Media agencies vie for Gatwick account

Gatwick Airport has called a review of its £15 million five-year media planning and buying account, currently held by Mindshare.

Gatwick: wants media agency with 'demonstrable experience' for five-year contract
Gatwick: wants media agency with 'demonstrable experience' for five-year contract

In an RFI issued this week, Gatwick said the successful agency will have "demonstrable experience" of UK and international markets, a "proven track record in multimedia" and a "strong network of media providers".

Gatwick expects to shortlist three to six shops and interested parties have until 9 December to apply.

The airport’s media spend could be as much as £15 million over the five-year period of the contract.

In July, Gatwick appointed Publicis Chemistry to handle its advertising account, with a brief to help Gatwick become London’s airport of choice as it expands its retail and restaurant offering.

Gatwick, which was sold by BAA to Global Infrastructure Partners for £1.5 billion in 2009, is the UK’s second-largest airport, behind London Heathrow, and claims to handle around 33 million passengers every year.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

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