Media Agenda: Ben Wood

Ben Wood, managing director for iProspect, talks to Media Week about the explosion of data and the role agencies now face in the challenge of helping brands reach the right consumers.

Ben Wood: managing director for iProspect talks to Media Week's Mark Banham
Ben Wood: managing director for iProspect talks to Media Week's Mark Banham

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Case study: How 'This girl can' got 1.6 million women exercising
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1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

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