Media Agenda: Gerry Boyle, chief executive, ZenithOptimedia

Gerry Boyle, chief executive of ZenithOptimedia, tells Media Week about the agency's new 'Live ROI' positioning, why it separated the two agency brands, and how the future is both social and mobile.

Gerry Boyle: chief executive, ZenithOptimedia, talks to Media Week's Mark Banham
Gerry Boyle: chief executive, ZenithOptimedia, talks to Media Week's Mark Banham

Video produced by Ben Hall. Follow on Twitter @BRProducers

Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising
Shares0
Share

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published

More