Media Agenda: Karen Blackett on this year's threats and opportunities for the sector

Karen Blackett, CEO of MediaCom, talks to Media Week about the opportunities and threats posed by data in 2012 and the importance conversing with consumers.

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Job description: Digital marketing executive
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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

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