Media Agenda: Kerin O'Connor, chief executive, The Week

Media Week speaks to Kerin O'Connor, chief executive of Dennis Publishing's The Week, about those early launch days, keeping a solid subscriber base and how publishing needs to recruit more specialists.

Speaking to Mark Banham, O'Connor also discusses the early days of The Week and the hard sell to advertisers.

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Case study: How 'This girl can' got 1.6 million women exercising
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1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

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