Media Agenda: Mike Baker, chief executive, Outdoor Media Centre

This week, Mark Banham talks to Mike Baker, chief executive of the Outdoor Media Centre, about whether advertisers will keep their digital spend, the smaller players in the out-of-home sector, and the future of the business.

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1 Vodafone, Sky and HSBC join retreat from Google

Several more major brands, including Vodafone, Sky, and a trio of the UK's leading banks, have added their names to the list of those considering suspending their advertising on Google.

Why Cosabella replaced its agency with AI and will never go back to humans
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1 Why Cosabella replaced its agency with AI and will never go back to humans

In October, lingerie retailer Cosabella replaced its digital agency with an AI platform named "Albert". Since then it has more than tripled its ROI and increased its customer base by 30%.

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