Media Week speaks to Rufus Olins, chief executive of Newsworks, about the shift from print to digital, the spread of tablets, privacy issues and his hopes for Arsenal in the Champions League.
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KFC is focusing on quality and provenance in shift in its marketing to change perceptions about its food in the UK and Ireland.
The industry needs an audience-first media revolution that balances brand and outcomes, writes Mindshare's global chief executive.