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Media Week talks to Tracy De Groose, managing director of Carat, about winning and retaining new business, the Olympic Effect and the potential Dentsu takeover.
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The Hobbit and Sherlock star Martin Freeman plays a rude wedding guest in Vodafone's first integrated ad campaign since the telecoms giant moved its UK ad business to Ogilvy & Mather earlier this year.
"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.