MEDIA ANALYSIS: MYSTERY CV

1975: Takes his first job as an airtime buyer at Benton & Bowles, under the legendary Derrick Southon and Ray Morgan

1975: Takes his first job as an airtime buyer at Benton & Bowles,

under the legendary Derrick Southon and Ray Morgan



1979: Switches sides to join Scottish TV as group head



1980: Reverse switch back to B&B as head of media planning



1986: Joins hotshop creative agency Bartle Bogle Hegarty as head of

media



1991: Surprises adland by picking up plum job as managing director of a

broadcast media owner



1997: Shocks adland by landing chief executive’s job with the UK’s

biggest commercial broadcaster



Question: Am I David Mansfield of Capital Radio, Richard Eyre of ITV or

David Elstein of Channel 5?



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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).