MEDIA ANALYSIS: MYSTERY CV

1980: Starts career in marketing for US company General Mills

1980: Starts career in marketing for US company General Mills



1982: Becomes youngest-ever US marketing manager of Pepsi Cola



1984: Promoted to head of UK marketing for Pepsi



1986: Joins Virgin Communications as assistant to chairman Robert

Deveraux



1990: Managing director of Soho post-production house Rushes



1993: Rescues the disastrous launch of Virgin Radio



1998: Becomes chief executive of a media group with interests in radio

and TV, which is currently in the throes of takeover talks.





Am I John Pearson of Virgin Radio, David Campbell of Ginger Media or

Richard Wheatly of Golden Rose?



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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).