Media Analysis: Mystery CV

1980 Sales assistant with HTV

1980 Sales assistant with HTV



1983 Moves across to sample agency life as a TV buyer with Hedger

Mitchell Stark



1990 Founder and broadcast director of Initiative Media. Responsible for

Unilever budget



1993 Launches programming unit for Initiative, providing

advertiser-supplied programming



1995 Quits to launch TV channel



1997 Launches weekend-only cable channel aimed at teenagers. Major ITV

broadcaster buys stake



2000 Channel goes seven days a week and repositions itself as a

clubber’s channel



Question Am I Robert Ditcham of Rapture, Tess Alps of Drum PHD or Nick

Brien of Open?



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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).