Media Analysis: Mystery CV

1987: Takes job as sales executive at VNU Magazines

1987: Takes job as sales executive at VNU Magazines

90s: Becomes media buyer at 20/20 Media, working on business such as

Chrysler and Seiko

1993: Moves to Mediastar as media group head, running the Citroen


1994: Moves to media owner side by joining giant computer publisher IDG.

Sets up IDG Marketing Services

1998: Becomes managing director of Sunday Business. Ad revenue and copy

sales reach all-time highs

2000: Becomes latest high-profile old-media hand to join new-media

goldrush as chief executive of major internet portal

Am I Andy Hart of Ask Jeeves, Jerry Glover of Yahoo! or Hugo Drayton of


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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).