Media Analysis: Mystery CV

1970s Starts career as corporate lawyer working for entrepreneur Jimmy Gulliver

1970s Starts career as corporate lawyer working for entrepreneur

Jimmy Gulliver



1982 First sales job with TV-am



1984 First agency job as business development director for Grey



1988 Head of new business, rising to deputy managing director of GGT



1992 Managing director of the late (but not much lamented) WMGO

agency



1994 Managing director and part of the team that rebuilds Young &

Rubicam



2000 Quits Y&R after merger for chief executive’s role at major media

owner



Am I Stevie Spring of More Group, Fru Hazlitt of Yahoo! or Rosemary

Gorman of the Daily Mail?



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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).