MEDIA ANALYSIS: MYSTERY CV

1971: First media job as planner at J. Walter Thompson

1971: First media job as planner at J. Walter Thompson



1975: Transfers to JWT Toronto



1975: Joins IPC women’s magazines as sales executive, rising to deputy

group sales manager for women’s weeklies



1984: Joins the National Magazine Company as advertisement manager of

Company



1989: Moves to Cosmopolitan as publisher - identified by a colleague as

’managing director material’



1998: Swaps jobs with senior colleague. Doesn’t get managing director’s

job



2000: Quits in surprise move





AM I: Lizzie Kershaw of Cosmopolitan, Simon Kippin of Good Housekeeping

or Vivien Cotterill of She?





ANSWER: Simon Kippin.



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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).