MEDIA ANALYSIS: MYSTERY CV

1986: Joins Young & Rubicam as media director from Grandfield Rork Collins

1986: Joins Young & Rubicam as media director from Grandfield Rork

Collins



1989: Promoted to joint managing director of Y&R



1990: Quits Y&R with a hefty payoff amid massive turmoil at the

agency



1990: Joins sales house the Publishing Consultancy; stays until 1993 and

opens own consultancy



1998: Chief operating officer for European arm of major media

independent



1999: Takes on UK managing director’s job at poster contractor



2000: Celebrates the retention of key pounds 200 million contract





Am I Stevie Spring of More Group, Don Sperring of Sky Sites or David

Pugh of Maiden?





ANSWER: Don Sperring.



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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).