Media Analysis: Mystery CV

1980s - Begins career as an analyst at Rank Xerox

1980s - Begins career as an analyst at Rank Xerox

1989 - Moves into advertising with LS&A International, working on the

Ford account. Helps set up an office in Philadelphia, US

1993 - Joins Californian agency Stoorza Ziegaus Metzger

1996 - Joins Ogilvy & Mather and helps pioneer its move into


1997 - Becomes first UK employee of online sales house

2000 - Becomes UK managing director of leading internet brand

Question - Am I Soames Hines of Lets BuyIt. com, Andy Mitchell of Alta

Vista or Hugo Dixon of Breaking


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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).