Feature

Media Awards 2010: Finalists

ALCOHOLIC DRINKS
Title: Peroni Nastro Azzurro - The Prada Of Beer
Duration period: n/s
Media agency: MPG Media Contacts
Media director: Emma Sergeant
Account director/media planner: Kate Cox
Creative agency: The Bank
Creative director: Lindsay Powell
Account director Kate Cox
Account planner: Lucy McCarthy
Client: Miller Brands
Brand/product: Peroni
Marketing director: John Littleton
Media/brand manager: Karen Raglione-Hall

Title: Carlsberg Team Talk
Duration period: 1 February 2010-27 June 2010
Media agency: OMD UK
Media director: Graeme Adams
Account directors/media planners: Simon Taylor, Richard Maisey
Creative agency: Saatchi & Saatchi
Creative directors: Paul Silburn, Kate Stanners
Account director: Peter Lovatt
Account planner: Martin Smith
Client: Carlsberg
Brand/product: Carlsberg
Marketing director: Darran Britton
Media/brand managers: Paul Davies, Ifan Jenkins, Erin Hoskisson

Title: Carling - One Day Delivery
Duration period: 11 June 2010-12 June 2010
Media agency: ZenithOptimedia
Media director: David Grainger
Account director/media planner: Laura Davey
Creative agency: Beattie McGuinness Bungay
Creative: director n/s
Account director: Laura Davey
Account planner: n/s
Client: Molson Coors
Brand/productL Carling
Marketing director: Martin Coyle
Media/brand manager: Annette Middleton

AUTOMOTIVE, AEROSPACE AND MARINE
Title: Polo Timeless 50
Duration period: n/s
Media agency: MediaCom
Media director: Luke Bozeat
Account directors/media planners: Daniel Wood, Faye Turner, Ryan De Cruz
Creative agencies: DDB, Tribal DDB
Creative director: n/s
Account directors: Mark Brennan, Faye Turner
Account planner: Georgia Challice
Client: Volkswagen UK
Brand/product: Volkswagen Polo
Marketing director: Rod McLeod
Media/brand manager: Sarah Clayton-Jones

Title: The Fleet
Duration period: 1 March 2010-31 October 2010
Media agency: Maxus
Media director: Graeme Matthews
Account director/media planner: Patrick Lindon
Creative agency: Krow Communications
Creative director: John Quarrey
Account director: John Gallagher
Account planner: John Gallagher
Client: Fiat Group Automobiles
Brand/product: Fiat Professional
Marketing director: Gerry Clarke
Media/brand manager: Paul Godden

Title: BAE Systems Real Advantage
Duration period: n/s
Media agency: MPG Media Contacts
Media director: Patrick Melville
Account director/media planner: Simon Jenkins
Creative agency: Y&R
Creative director: n/s
Account director: Simon Jenkins
Account planner: Nick Fokes
Client: BAE Systems
Brand/product: Defence Manufacturers
Marketing director: Charlotte Lambkin
Media/brand manager: Annette Meadows

FASHION, BEAUTY AND HEALTHCARE
Title: Cervical Cancer Disease Awareness Campaign
Duration period: Jan 2010-March 2010
Media agency: MediaCom
Media director: Andrew Niven
Account director/media planner: Carly Bolding
Creative agency: n/s
Creative director: n/s
Account director: Carly Bolding
Account planner: n/s
Client: GlaxoSmithKline
Brand/product: Cervarix
Marketing director: Amy Grey
Media/brand manager: Helena Bate

Title: Love that Mo
Duration period: 19 October 2009-ongoing
Media agency: MEC
Media director: Beatrice Boue
Account director/media plannerL Mark Brennan
Creative agency: JWT
Creative director: Paul Kehoe
Account director: Mark Brennan
Account planner: Richard Cottingham
Client: Wilkinson Sword
Brand/product: Quattro Titanium Precision
Marketing director: Elizabeth McGregor
Media/brand manager Wibke Stoffers

Title: Rimmel Mobile Make-up Mate
Duration period: July 2009-May 2010
Media agency: OMD UK
Media director: Adam Skinner
Account director/media planner: Andrew Wynd
Creative agency: MIG
Creative director: Tim Dunn
Account director: Tim Dunn
Account planner: n/s
Client: Coty
Brand/product: Rimmel
Marketing director: Chris Evans
Media/brand manager: Natalie Moon

FINANCIAL, CORPORATE AND UTILITIES
Title: Load & Go
Duration period: 24 August 2009-September 2009
Media agency: ZenithOptimedia
Media director: Hamid Habib
Account director/media planner: Hannah Lury
Creative agency: The Outfit
Creative director: Charlie Reed
Account director: Hannah Lury
Account planner: Niall Murdoch
Client: O2/Telefonica
Brand/product: Load & Go
Marketing director: Richard Murfitt
Media/brand manager: Will Kemble-Clarkson

Title: NatWest iPhone App Launch
Duration period: November 2009-January 2010
Media agency: MediaCom
Media director: Matt McNeil
Account directors/media planners: Leon Ho, Abby Ireton
Creative agency: M&C Saatchi
Creative director: Mark Goodwin
Account director: Toby Aldred
Account planner: John Clark
Client: RBS Retail
Brand/product: NatWest iPhone app
Marketing director: Richard Blyth
Media/brand manager: Petra Cameron

Title: First Direct Live
Duration period: September 2009-ongoing
Media agency: Mindshare
Media director: David Walsh
Account director/media planner: Farhann Cachra
Creative agencies: JWT, MadeByPl, Precis
Creative director: n/s
Account director: Farhann Cachra
Account planner: n/s
Client: First Direct
Brand/product: First Direct
Marketing director: Natalie Cowen
Media/brand manager: n/s

Title: EDF Energy Green Britain Day
Duration period: n/s
Media agency: MPG Media Contacts
Media director: Kelly Parker
Account director/media planner: Kate Cox
Creative agency: Euro RSCG
Creative director: Gerry Moira
Account director: Kate Cox
Account planner: Cameron Hughes
Client: EDF Energy
Brand/product: Team Green Britain
Marketing director: Martin Stead
Media/brand manager: Steph Douglas

Title: Santander Abbey Students
Duration period: 5 August 2009-30 September 2009
Media agency: Carat
Media director: Gareth Allen
Account director/media planner: Chris Kelly
Creative agency: Altogether Digital
Creative director: n/s
Account director: Sarah Hobson
Account planner: Daniel Britton
Client: Santander
Brand/product: Student Banking
Marketing director: Keith Moor
Media/brand manager: Russell Graham

GROCERY, SOFT DRINKS AND HOUSEHOLD
Title: Glaceau Vitaminwater
Duration period: 15 June 2009-26 July 2009
Media agency: Vizeum/Posterscope
Media director: n/s
Account director/media planner: n/s
Creative agency: n/s
Creative director: n/s
Account director: n/s
Account planner: n/s
Client: Coca-Cola GB
Brand/product: Glaceau Vitaminwater
Marketing director: Kathryn Sleight
Media/brand manager: Phillipa Cassey

Title: FRijj
Duration period: August 2009-May 2010
Media agency: Universal McCann
Media directors: Ben Reilly, Phil Cresswell
Account director/media planner: Alice Pott
Creative agencies: Grey Creative, Duke & Earl Production
Creative director: n/s
Account director: Alice Pott
Account planner Ollie Gilmore
Client: Dairy Crest
Brand/product: Frijj
Marketing director: n/s
Media/brand manager: n/s
Title: Doritos King of Ads
Duration period: 1 March 2010-5 July 2010

MEDIA AGENCY OMD UK
Media director: Jon Ghazi
Account director/media planner: James Campbell
Creative agencies: OMD Fuse, Abbott Mead Vickers BBDO
Creative director: n/s
Account director: James Campbell
Account planner: n/s
Client: PepsiCo UK
Brand/product: Doritos
Marketing director: Greg Lyons
Media/brand manager: Pete Charles

Title: Twix Shares A Cuppa With The Nation
Duration period: August 2009-October 2009
Media agency: MediaCom
Media director: Oliver Seares
Account director/media planner: Rebecca Parrott
Creative agency: TBWA
Creative director: Lee Tan
Account director: David Frymann
Account planner: David Frymann
Client: Mars
Brand/product: Twix
Marketing director: Angela Willmott
Media/brand manager: Samuel Fielding

IT AND CONSUMER DURABLES
Title: Guardian Eyewitness In Association With Canon
Duration period: May 2010-ongoing
Media agency: PHD Media
Media director: Toby Nettle
Account director/media planner: n/s
Creative agency: Guardian
Creative director: Jonathan Moore
Account director: n/s
Account planner: n/s
Client: Canon
Brand/product: 60D
Marketing director: Rebecca Etheridge
Media/brand manager: n/s

Title: Scribd
Duration period: November 2009-April 2010
Media agency: Universal McCann
Media director: Alan King
Account director/media planner: Simon Reip
Creative agency: n/s
Creative director: n/s
Account director: Alan King
Account planner: Simon Reip
Client: Microsoft
Brand/product: Microsoft Office
Marketing director: Alison Masters
Media/brand manager: Celine Naude

Title: Bauer Media: Kiss 100 Breakfast Show With BlackBerry
Duration period: 19 April 2010-ongoing
Media agency: Starcom
Media director: Amice Lock
Account directors/media planners: Scott Magee, Laura Nixon
Creative agency: Leo Burnett
Creative director: n/s
Account director: Ed Richards
Account planner: n/s
Client: Research In Motion
Brand/product: BlackBerry BBM
Marketing director: Brian Bloomer
Media/brand manager: Christina Armstrong

Title: Giving The Standard TV Break 'The Smart Finger' Hewlett-Packard
Duration period: n/s
Media agency: M2M
Media director: n/s
Account director/media planner: n/s
Creative agency: n/s
Creative director: n/s
Account director: n/s
Account planner: n/s
Client: n/s
Brand/product: n/s
Marketing director: n/s
Media/brand manager: n/s

Title: Sony PlayStation M.A.G - Masterminding a Civil War
Duration period: 20 December 2009- 31 January 2010
Media agency: Manning Gottlieb OMD
Media director: Michael Florence
Account directors/media planners: Julian Leeper, Dan Van Leeuwen
Creative agency: n/s
Creative director: n/s
Account directors: Julian Leeper, Dan Van Leeuwen
Account planner: n/s
Client: PlayStation UK
Brand/product: M.A.G (Massive Action Game)
Marketing director: Alan Duncan
Media/brand manager: Adam Boita

MEDIA AND ENTERTAINMENT
Title: Sky Movies Christmas Channel
Duration period: 27 October 2009-31 December 2010
Media owner: IPC Media
Media directors: Lisa Batty, Darren Davidson
Account director/media planner: Holly Kemp
Creative agency: IPC Media
Creative director: n/s
Account director: Holly Kemp
Account planner: n/s
Client: BSkyB
Brand/product: Sky Movies
Marketing director: Naomi Gibney
Media/brand manager: Anna Perkins

Title: Britain's Best Brain
Duration period: 26 October 2009-ongoing
Media agency: MEC
Media director: James Atherton
Account director/media planner: Helen Walker
Creative agency: Karmarama
Creative director: Alex Brown
Account director: Helen Walker
Account planner: Daniel Lipman
Client: Nintendo UK
Brand/product: Nintendo DS
Marketing director: Dawn Paine
Media/brand manager: James Honeywell

Title: The Sunday Times - For All You Are On Classic FM
Duration period: 1 November 2009-1 January 2010
Media agency: Mindshare
Media director: n/s
Account director/media planner: n/s
Creative agency: Global Radio
Creative director: n/s
Account director: n/s
Account planner: n/s
Client: News International
Brand/product: The Sunday Times
Marketing director: n/s
Media/brand manager: Charlie Newbury

Title: CBBC: Tracy Beaker Returns
Duration period: n/s
Media agency: MPG Media Contacts
Media director: Emerson Bramwell
Account director/media planner: Emerson Bramwell
Creative agency: Red Bee
Creative director: n/s
Account director: Emerson Bramwell
Account planner: n/s
Client: BBC
Brand/product: CBBC
Marketing director: Kelly Turner
Media/brand manager: Hannah Wren

Title: Derren Brown: The Events
Duration period: July 2009-September 2009
Media agency: OMD UK
Media director: Adam Skinner
Account director/media planner: Garrett O'Reilly
Creative agency: 4Creative
Creative director: Tom Tagholm
Account director: Olivia Browne
Account planner: n/s
Client: Channel4
Brand/product: Derren Brown
Marketing director: Rufus Radcliffe
Media/brand manager: Charlie Palmer

PUBLIC SECTOR AND CHARITIES
Title: Royal Navy Engineers Recruitment Campaign
Duration period: 21 October 2009-30 November 2009
Media agency: Carat
Media director: Joe Molony
Account director/media planner: Jessica Haworth
Creative agency: Marvellous
Creative director: Mark Angell
Account director: Jessica Haworth
Clients: COI, Royal Navy
Brand/product: Royal Navy Engineers Shortage
Marketing director: Liz Ridgway
Media/brand manager: Lt Cdr Lee Thorne (CNR)

Title: Teen Road Safety
Duration period: 11 May 2009
Media agency: MEC
Media director: Dan Friel
Account director/media planner: Helen Walker
Creative agency: M&C Saatchi
Creative director: n/s
Account director: Helen Walker
Account planner: Cressida O'Shea
Client: TfL
Brand/product: Teen Road Safety
Marketing director: Miranda Leedham
Media/brand manager: Lisa Belloni

Title: Best In Class: Nudging Teacher Recruitment To Record Levels
Duration period: 1 April 2009-ongoing
Media agency: MEC
Media director: James Caig
Account director/media planner: n/s
Creative agency: DDB
Creative director: n/s
Account planner: Dom Boyd
Client: Training & Development Agency for Schools
Brand/product: Teacher Recruitment
Marketing director: Mike Olson
Media/brand manager: Simon Nutt

Title: Metropolitan Police Trident
Duration period: 28 September 2009-30 October 2009
Media agency: MediaCom
Media director: Andy Walsh
Account director/media planner: Duncan Snowden
Creative agency: Abbott Mead Vickers BBDO
Creative directors: Steve Jones, Martin Lorraine
Account director: Claire Best
Account planner: Tom White
Client: Metropolitan Police
Brand/product: Operation Trident
Marketing director: Stephanie Day
Media/brand manager: Vicqui Viney

RETAIL AND HOME SHOPPING
Title: Mattel
Duration period: March 2010-December 2010
Media agency: Carat
Media director: Adrian English
Account director/media planner: David Liddiard
Creative agency: In-house
Creative director: Turner Media Innovations
Account director: Elizabeth Anya-Eguna
Account planners: Dan Mogridge, Carly Wilkes
Client: Mattel
Brand/product: Hot Wheels
Marketing director: Simon Williams
Media/brand manager: Simon Williams

Title: Woolworths.co.uk - Movies For Juniors
Duration period: July 2009-December 2009
Media agency: Vizeum
Media director: Richard Friar
Account director/media planner: Zoe Schmid
Creative agency: Brooklyn Brothers
Creative director: n/s
Account director: Jackie Stevenson
Account planner: George Bryant
Client: Shop Direct
Brand/product: Woolworths.co.uk
Marketing director: Matthew Jacques
Media/brand manager: n/s

Title: Homebase 'Transforming The Nation'
Duration period: n/s
Media agency: Mindshare
Media director: Simon Lonsdale
Account director/media planner: Henrietta Bridgman
Creative agency: Leo Burnett
Creative director: n/s
Account director: Henrietta Bridgman
Account planner: Catherine Mangan
Client: Homebase
Brand/product: Peak Campaign
Marketing director: Ajay Kavan
Media/brand manager: Rebecca Brook

Title: McDonald's Favourites
Duration period: October 2009-December 2009
Media agency: OMD UK
Media director: Andrew Lloyd
Account director/media planner: n/s
Creative agency: Leo Burnett
Creative director: Jonathan Burley
Account director: Megan Monell
Account planner: Ian Hilton
Client: Nathalie Pomroy
Brand/product: McDonald's brand
Marketing director: Alistair Macrow
Media/brand manager: Richard Hirst

TRAVEL AND LEISURE
Title: Nike 'Write The Future'
Duration period: n/s
Media agency: Mindshare
Media director: Nick Ashley
Account director/media planner: Mark Rose
Creative agencies: Wieden & Kennedy, AKQA
Creative director: Stuart Harkness
Account director: Mark Rose
Account planner: Chungaiz Khan Mumtaz
Client: Nike
Brand/product: Nike Football
Marketing director: Gino Fisanotti
Media/brand manager: Simon Owen

Title: Nike GRiD
Duration period: n/s
Media agency: Mindshare
Media director: Nick Ashley
Account director/media planner: Sarah Sutton
Creative agency: Wieden & Kennedy
Creative director: Stuart Harkness
Account director: Sarah Sutton
Account planners: Chungaiz Khan Mumtaz, Graeme Douglas
Client: Nike
Brand/product: Nike Running
Marketing director: Gino Fisanotti
Media/brand manager: Ben Gallagher

Title: Sunday League TV Stars
Duration period: 14 February 2010-31 May 2010
Media agency: ZenithOptimedia
Media director: Neil Walker
Account director/media planner: Kay Tasker
Creative agency: Sky Sports Creative
Creative director: Neil Walker
Account director: Kay Tasker
Account planner: n/s
Client: Puma
Brand/product: Love = Football
Marketing director: Roger Harrison
Media/brand manager: Ruth Howe

Title: From Passive Spectator To Passionate Fan
Duration period: August 2009-May 2010
Media agency: MCHI
Media directors: Carl Walsh, Tim Allnutt
Account director/media planner: Carl Walsh
Creative agency: Albion
Creative director: Nick Darken
Account director: Matt Roskill
Account planner: Matt Roskill
Client: Betfair
Brand/product: Online Sports Betting
Marketing director: Matt Booth
Media/brand manager: Leo Thompson

Title: Guardian News & Media Partnership With Visit England
Duration period: May 2010-March 2011
Media agency: MediaCom
Media director: Matt McNeil
Account director/media planner: n/s
Creative agency: Guardian Creative
Creative director: n/s
Account director: n/s
Account planner: n/s
Client: Visit England
Brand/product: Enjoy Every Minute
Marketing director: Tim Holt
Media/brand manager: n/s

BEST TOTAL COMMUNICATIONS PROGRAMME
Title: Best In Class: Nudging Teacher Recruitment To Record Levels
Duration period: 1 April 2009-ongoing
Media agency: MEC
Media director: James Craig
Account director/media planner: n/s
Creative agency: DDB
Creative director: n/s
Account director: n/s
Account planner: Dom Boyd
Client: Training & Development Agency for Schools
Brand/product: Teacher Recruitment
Marketing director: Mike Olson
Media/brand manager: Simon Nutt

Title: EDF Energy Green Britain Day
Duration period: n/s
Media agency: MPG Media Contacts
Media director: Kelly Parker
Account director/media planner: Kate Cox
Creative agency: Euro RSCG
Creative director: Gerry Moira
Account director: Kate Cox
Account planner: Cameron Hughes
Client: EDF Energy
Brand/product: Team Green Britain
Marketing director: Martin Stead
Media/brand manager: Steph Douglas

Title: Gordon's Gin
Duration period: August 2009-September 2009
Media agency: Carat
Media director: Anna Hickey
Account directors/media planners: Louise Wright, Jessica Evans, Greg
Matthews
Creative agency: Telegraph Create
Creative directors: Beth Clutton, Caragh McKay
Account directors: Louise Wright, Jessica Evans, Greg Matthews
Account planner: n/s
Client: Alex Smith
Brand/product: Gordon's
Marketing director: Georgina Meddows-Smith
Media/brand manager: Alex Smith

Title: Wispa Gold Launch
Duration period: 8 September 2009-15 October 2009
Media agency: PHD Media
Media director: Ellie Roberts
Account director/media planner: Hannah Ando
Creative agency: Fallon
Creative director: Richard Flintham
Account director: Humphrey Taylor
Account planner: Tom Goodwin
Client Cadbury
Brand/product: Wispa Gold
Marketing director: Phil Rumbol
Media/brand manager: Ross Farquhar

BEST USE OF RESEARCH
Title: RadioGauge
Duration period: January 2008-ongoing
Media agency: n/s
Media director: n/s
Account director/media planner: n/s
Creative agency: n/s
Creative director: n/s
Account director: n/s
Account planner: n/s
Client: n/s
Brand/product: n/s
Marketing director: n/s
Media/brand manager: n/s

Title: Tapping Into The Powerhouse Of Digital Ethnic Communities
Duration period: Ongoing
Media agency: Omnicom Media Group
Media director: n/s
Account director/media planner: n/s
Creative agency: n/s
Creative director: n/s
Account director: n/s
Account planner: Jo Rigby
Client: n/a
Brand/product: n/a
Marketing director: Sam Phillips
Media/brand manager: n/a

Title: The BBC Media Rocket Simulator
Duration period: n/s
Media agency: MPG Media Contacts
Media director: Denise Turner
Account director/media planner: Denise Turner
Creative agency: n/s
Creative director: n/s
Account director: Denise Turner
Account planner: n/s
Client: BBC
Brand/product: Broadcasting
Marketing director: Margo Swadley
Media/brand manager: n/s

Title: spaceID
Duration period: May 2009-ongoing
Media agency: Starcom MediaVest Group
Media director: n/s
Account director/media planner: n/s
Creative agency: n/s
Creative director: n/s
Account director: n/s
Account planner: n/s
Client: n/s
Brand/product: n/s
Marketing director: n/s
Media/brand manager: n/s

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