MEDIA: BLAH BLAH BLAH: AN EXPERT’S VIEW

Charlie Dobres feels MTV’s magazine launch is more than filled with pretension

Charlie Dobres feels MTV’s magazine launch is more than filled with

pretension



The ultimate in niche marketing? Blah Blah Blah has to be the first

magazine designed especially for the contemporary music fan who spends a

lot of time on public transport at peak times.



If you don’t believe me, just take a copy of Blah and stand on a rush-

hour bus or train. Use one hand to hold the handrail and the other to

hold your magazine. Let the magazine hang down in front of your face.

You will now appreciate how clever the publishers have been to lay out

so many of the articles at right angles to the page. I can see no other

plausible explanation.



Actually, it’s not just the bizarre page layouts that left me dazed and

confused. As the style magazine off-shoot of MTV, Blah is obsessed with

the snowboarding, post-grunge generation. In fact, it’s your worst

evening in a club.



It’s that bloke who spends all night spouting off in your ear with

facial contortions clearly meant to communicate the sheer profundity of

what he is saying. The only problem being that the background music is

so damn loud that you haven’t a clue what he’s said. Truly, this

magazine has cornered the UK market in pretentiousness - NME may have to

start importing.



Content wise it covers the coolest (?) bands around, with a bit of

fashion for good measure. There is an excellent article on Damon Albarn

meeting the cult trainspotter, Irvine Welsh. More exclusives like this,

and Blah may yet pull itself from the guard’s van into the vanguard of

music journalism.



Is it worth a read? Well, as Denis Norden might say, if you’re one of

those people who thinks that Foo Fighters are anti-social guests at a

Chinese restaurant then Blah is probably not for you.



Charlie Dobres is responsible for new-media client services at Lowe

Howard-Spink



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What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

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