GGT creatives, Jim Gillham and Andy Lockley, get into the mood for a bit
We felt it was important to review Blow magazine in context. So, there
we were in Jim’s squat with a littering of techno tapes, half-an-ounce
of homegrown and a couple of strobe lights. Jim even wore his Daniel
Pool lycra body suit.
Blow has gone glossy, right down to a flexi, plastic-coated cover (which
looks better, but makes lousy roaches). We were disappointed to see that
it’s done away with the one-sided photocopied pages that gave it such a
spontaneous feel. The fanzine-style art direction, thankfully, remains
unchanged - we love the way each page looks as if it’s been designed by
a different person.
Blow is crammed with more fresh ideas than the majority of press ads
aimed at the same audience. Instead of using expensive photographers for
its fashion spreads they do crappy little drawings. Regular features
include ‘Doris Blow’, an OAP who writes hilarious piss-take complaint
letters to big companies, then prints their replies.
There are a lot of self-proclaimed ‘cutting-edge’ style mags about, but
Blow doesn’t leave you wishing you’d spent your three quid on ten fags
and a large doner instead. It has an irreverent, down-to-earth, honest
energy that the more established titles lack.
It’s still early days and each issue is cobbled together by a
streamlined staff on tiny budgets. We’re excited to see how it will
evolve and wish them all the best.
I can’t quite remember how we concluded, it’s all a bit hazy. I do
recall Jim saying: ‘After reading this publication I feel a more rounded
individual,’ but that was seconds before he lost it completely and
started trance-dancing to the News at Ten title sequence.
Andy Lockley and Jim Gillham are a creative team at GGT