MEDIA: BLOW: AN EXPERT’S VIEW

GGT creatives, Jim Gillham and Andy Lockley, get into the mood for a bit of Blow

GGT creatives, Jim Gillham and Andy Lockley, get into the mood for a bit

of Blow



We felt it was important to review Blow magazine in context. So, there

we were in Jim’s squat with a littering of techno tapes, half-an-ounce

of homegrown and a couple of strobe lights. Jim even wore his Daniel

Pool lycra body suit.



Blow has gone glossy, right down to a flexi, plastic-coated cover (which

looks better, but makes lousy roaches). We were disappointed to see that

it’s done away with the one-sided photocopied pages that gave it such a

spontaneous feel. The fanzine-style art direction, thankfully, remains

unchanged - we love the way each page looks as if it’s been designed by

a different person.



Blow is crammed with more fresh ideas than the majority of press ads

aimed at the same audience. Instead of using expensive photographers for

its fashion spreads they do crappy little drawings. Regular features

include ‘Doris Blow’, an OAP who writes hilarious piss-take complaint

letters to big companies, then prints their replies.



There are a lot of self-proclaimed ‘cutting-edge’ style mags about, but

Blow doesn’t leave you wishing you’d spent your three quid on ten fags

and a large doner instead. It has an irreverent, down-to-earth, honest

energy that the more established titles lack.



It’s still early days and each issue is cobbled together by a

streamlined staff on tiny budgets. We’re excited to see how it will

evolve and wish them all the best.



I can’t quite remember how we concluded, it’s all a bit hazy. I do

recall Jim saying: ‘After reading this publication I feel a more rounded

individual,’ but that was seconds before he lost it completely and

started trance-dancing to the News at Ten title sequence.



Andy Lockley and Jim Gillham are a creative team at GGT



Topics

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).