MEDIA BRIEF: I'm A Celebrity nets highest ever audience share for ITV2

ITV2's coverage of I'm A Celebrity: Get Me Out Of Here helped the channel achieve its highest ever audience share of 3.23% across all hours in the week ending May 4. It beat Sky One, which had a 3.08% share, for the first time. ITV2 said its strategy of streaming live I'm A Celebrity footage during the night had been a big success, with audiences reaching the level of last year's E4 coverage of Big Brother.

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1 Why your iPhone is killing your creativity

Every day, the insatiable parasite that is your smartphone makes you worse at your job, writes a group creative director at Ogilvy.

Case study: How 'This girl can' got 1.6 million women exercising
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1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

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