The cinema media specialist Carlton Screen Advertising is launching a unit in partnership with Screenvision Europe, the company's joint venture with the media services provider Thomson. The new unit will drive European sales as Hollywood blockbusters increasingly settle for opening dates on the same day across the continent.
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What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...
Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).