"The costs are significant. It requires a group action, that's why we have opened up and embraced other advertisers in this initiative." - P&G's global media manager Bernhard Glock gets the begging bowl out in an attempt to fund its Apollo ad effectiveness system
"We won't return to our peak. After all, it's a mature market. But we should be doing better than we are now and there will be an upturn." - The Financial Times editor Andrew Gowers on managing decline.