Media: Chatter

"Personal video recorders don't skip ads and there's no point recording live events such as Arsenal versus Real Madrid." - Simon Shaps, ITV's director of television, argues that "event television" will help to fight the threat posed by PVRs

"There is huge latent demand out there for well-promoted original content on platforms other than television. It means that broadcasters are on a steep learning curve now." - Rob Henwood, the business director at Channel 4, predicts a bright future for online TV, after the broadcaster's The IT Crowd generated 371,000 downloads

"Women love women's magazines. When they want a feature about the death of architecture in London, they'll turn on a BBC3 documentary." - Jo Elvin, the editor of Glamour, says that women's magazines were too apologetic before its launch five years ago.


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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).