"It is a good moment to remind advertisers that those that maintain the strongest marketing spend will come out on top." - Moray MacLennan, the IPA president, on the latest Bellwether Report showing marketing budgets revised downwards for the second consecutive quarter at the start of 2008
"Full-service agencies missed out as a result of the media planning/buying revolution. Digital is another version of the media story, and we'll make the same mistake if we are not careful." - Sir Martin Sorrell, the WPP chief executive, on the challenges ahead.