Media: Chatter

"I am often amazed and frustrated by their almost complete lack of basic knowledge." - Sital Banerjee, the global media director of the electronics giant Philips, attacks media agencies for not educating their staff

"It is a good moment to remind advertisers that those that maintain the strongest marketing spend will come out on top." - Moray MacLennan, the IPA president, on the latest Bellwether Report showing marketing budgets revised downwards for the second consecutive quarter at the start of 2008

"Full-service agencies missed out as a result of the media planning/buying revolution. Digital is another version of the media story, and we'll make the same mistake if we are not careful." - Sir Martin Sorrell, the WPP chief executive, on the challenges ahead.


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1 Why creative people have lost their way

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).