"While perusing the MSN car site (one of many appropriate sites selected by Hyundai) I was met with a demonstration of the breadth of the Hyundai range that appeared to float over the site proper. A much more sophisticated use of online advertising than a banner ad offering click through to Hyundai's homepage. Hyundai is not normally a brand I would consider (I was looking for details on a K-plate Nissan Micra) but I secretly admit to asking for both a test drive and brochure of its Ferrari-esque Coupe."
Client: Hyundai Car UK
Medium: A4D4Ever on MSN UK
Media planning and buying: Anna Townsend at PHDiQ
Brief: Demonstrate the broad range of Hyundai cars