"While we sniggered - or frowned - at John Prescott's loose fists
on the Labour campaign trail last Wednesday, J. Walter Thompson and
MindShare wasted no time in putting together an ad for KitKat, where the
line 'Have a break, have a KitKat' took on a whole new meaning.
"Not only did the ad appear on one of the election pages of The Daily
Telegraph but it also sat below an article on the man who sparked off
the election faux pas through cracking an egg on Prescott. It was a case
of swiftly and humorously capitalising on a classic election
Medium: The Daily Telegraph
Media planning and buying: Nick Ashley and Ian Rockett at MindShare
Creative: J. Walter Thompson
Brief: Continue an ongoing strategy in communicating the "Have a break,
have a KitKat" scenario in a witty way.