MEDIA CHOICE: Anna Griffiths, Campaign's media editor, chooses the KitKat ad that picked up on John Prescott's recent egg-throwing saga

"While we sniggered - or frowned - at John Prescott's loose fists

on the Labour campaign trail last Wednesday, J. Walter Thompson and

MindShare wasted no time in putting together an ad for KitKat, where the

line 'Have a break, have a KitKat' took on a whole new meaning.

"Not only did the ad appear on one of the election pages of The Daily

Telegraph but it also sat below an article on the man who sparked off

the election faux pas through cracking an egg on Prescott. It was a case

of swiftly and humorously capitalising on a classic election


Client: Nestle

Medium: The Daily Telegraph

Media planning and buying: Nick Ashley and Ian Rockett at MindShare

Creative: J. Walter Thompson

Brief: Continue an ongoing strategy in communicating the "Have a break,

have a KitKat" scenario in a witty way.

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).