MEDIA CHOICE: Anna Griffiths, Campaign's media editor, chooses Triumph's outdoor campaign

'Last weekend I brought my car to a sudden halt at the Wandsworth

Bridge roundabout as I took in an eyeful from Triumph bras. In stark

contrast to the concrete environment around it, a portrait poster

sporting curvy edges has been stuck onto a 96-sheet site in a

continuation of Triumph's 'curvy' theme.



The theme continues in Triumph's magazine print campaign as well as with

curvy postcards in bars and clubs. The media treatment backs up the

creative in 'getting noticed' - although I do worry about it being

overly distracting for all those red-blooded male drivers out

there.'



Client: Triumph



Medium: 48- and 96-sheet poster sites



Media planning and buying: Tara Marus and Nick Lyon, BJK&E Media



Creative: Delaney Lund Warren Knox



Brief: Reinforce the new Triumph Super Curves brand bycreating curved

media.



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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).