'Crawling back from a frenetic shopping spree in Covent Garden, I
wound my way through the tube's cavernous corridors wondering if my
throbbing feet would be able to carry me home.
I had wistfully looked at all the free taxis but my battered wallet
'So when I was faced with lots of comical-looking giant feet propping up
the tube's arches for a Dr Martens campaign, I was receptive to the
notion of tired feet and kind-fitting shoes. The creative combined with
the brand message across the station ensured maximum impact.'
Client Dr Martens
Medium Covent Garden tube station
Media planner/buyer Fleur Holcroft at Starcom Motive with TDI Impact
Creative Mustoe Merriman Herring Levy
Brief Launch the collection of new 'Open AirWair' summer shoes.