MEDIA CHOICE: Anna Griffiths, Campaign's media editor, picks Dr Martens' giant feet in Covent Garden Underground station

'Crawling back from a frenetic shopping spree in Covent Garden, I

wound my way through the tube's cavernous corridors wondering if my

throbbing feet would be able to carry me home.

I had wistfully looked at all the free taxis but my battered wallet

demanded respite.

'So when I was faced with lots of comical-looking giant feet propping up

the tube's arches for a Dr Martens campaign, I was receptive to the

notion of tired feet and kind-fitting shoes. The creative combined with

the brand message across the station ensured maximum impact.'

Client Dr Martens

Medium Covent Garden tube station

Media planner/buyer Fleur Holcroft at Starcom Motive with TDI Impact

Creative Mustoe Merriman Herring Levy

Brief Launch the collection of new 'Open AirWair' summer shoes.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).