"I thought this worked well for Nescafe - it was a neat link with its Hollyoaks sponsorship. By funding the programme, Nescafe probably did itself a lot of good in terms of building cred with young people. I thought it was a really good use of television, and an interesting way of making sponsorship work that bit harder."
Medium: Advertiser-funded programme spun out of Hollyoaks
Media planning: Phil Cresswell at Universal McCann, in association with
Mersey TV and Channel 4
Brief: Build on Nescafe's sponsorship of Hollyoaks and support a
charitable cause Nescafe has close links to