MEDIA CHOICE: Baby Bel

Simon Mathews, the managing director of Optimedia, chooses the Baby Bel campaign which is running on bus hub caps on a high street near you ’This is the latest in a long line of highly visible and arresting innovations in the world of outdoor media and another TDI brainwave.

Simon Mathews, the managing director of Optimedia, chooses the Baby

Bel campaign which is running on bus hub caps on a high street near you

’This is the latest in a long line of highly visible and arresting

innovations in the world of outdoor media and another TDI brainwave.



The novel use of media is brilliant, particularly when it’s so clearly

based on the creative proposition.’ Media planner/buyers: Jill

Blenkinsop, Young and Rubicam/Tom Ransome, Concord.