"For those of us who belong to this small but valuably discerning group, the VX220 is a great temptation given that our other car is probably some kind of space-wagon."
Medium: Press promotion in May issue of Jack
Media planning and buying: Steve Payne at Initiative
Media Creative: Jack and Initiative
Brief: Target car enthusiasts with the message that the car is a
top-spec product to make it an icon for the whole Vauxhall brand