MEDIA CHOICE: Brendan Moffett, the brand director at Emap Performance, picks Vauxhall's promotion for its VX220 in Jack

"The first article in this month's edition of Jack starts with a profile of a lion, extolling the prowess of this proud species as 'better than man'. This is followed by an extremely tasteful nude shot made credible by the female lens that captured it and acknowledged as 'definitely better than man'. This sets up a beautifully placed promotion that contrasts the performance of the shark as 'faster than man' and concludes with a shot and profile of the Vauxhall VX220 turbo, with a 0 to 60 of 4.7 seconds. This is an excellent piece of placement in an ad-heavy environment.

"For those of us who belong to this small but valuably discerning group, the VX220 is a great temptation given that our other car is probably some kind of space-wagon."

Client: Vauxhall

Medium: Press promotion in May issue of Jack

Media planning and buying: Steve Payne at Initiative

Media Creative: Jack and Initiative

Brief: Target car enthusiasts with the message that the car is a

top-spec product to make it an icon for the whole Vauxhall brand


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