MEDIA CHOICE: Camilla Palmer, the editor of CampaignLive, chooses CDP's tactical newspaper ad last Thursday for the online jobs site totaljobs.com

'Oh dear. Poor old Mandy. CDP's grey matter did good when buyer Pip Hainsworth spotted an opportunity in the downfall of the Northern Ireland secretary, Peter Mandelson. You've almost got to feel sorry for him. The picture - so different from the over-styled shots of him 'at home' in the celeb mags - is enormous, but the copy is remarkably restrained, with: 'Had enough of high-powered jobs? Then steer clear of us'.'

'Oh dear. Poor old Mandy. CDP's grey matter did good when buyer Pip Hainsworth spotted an opportunity in the downfall of the Northern Ireland secretary, Peter Mandelson. You've almost got to feel sorry for him. The picture - so different from the over-styled shots of him 'at home' in the celeb mags - is enormous, but the copy is remarkably restrained, with: 'Had enough of high-powered jobs? Then steer clear of us'.'



Client: totaljobs.com

Medium: Newspapers

Media planning and buying: Pip Hainsworth, CDP Media

Creative: John Parker and Chris Torbay, CDP

Brief: Capitalise on a major news event to highlight totaljobs's services.



Topics

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).